The boAt makes a variety of wearables focusing on audio devices like wireless earbuds, wired headphones, wireless speakers, and home audio types of equipment. Along with this it now also makes smartwatches and an assortment of mobile phone accessories.
1. boAt Smart Watches
The boAt offers a variety of smartwatches. Its smartwatches include a variety of features and come at affordable prices. These are called smartwatches as they include various features like health monitoring etc.
boAt Watch Wave Lite
This is boAt’s latest release smartwatch which has been released on 31 March 2022. This is the most affordable and has a variety of health-related features.
Features:
- boAt Watch Wave Lite smartwatch has 1.69 inch HD touchscreen with 550 nits of peak brightness.
- The smartwatch comes with a sleek squarical dial with a metallic finish. It is lightweight weighing approx 44.8 grams.
- The battery life of this wearable smartwatch is up to 7-days.
- The smartwatch comes with a Bluetooth connectivity option with up to 10-meters of wireless range.
- It is compatible with Android 6.0 or above and iOS 9.0 or above it.
- Its health features include a 24*7 heart rate monitor, SpO2 tracker, a sleep tracking app, etc.
- It also has various sports modes like running, cycling, badminton, basketball, swimming, etc.
- It has activity trackers for checking workout details, calories burn, steps count, etc.
- It is water-resistant and certified IP67. Also, it is dustproof.
- It has features like an alarm clock, stopwatch, timer, etc.
Sensors Used:
- Pedometer
- Heart Rate Monitor sensor
- SpO2 Blood Oxygen Monitor sensor.
Price in India: – The price of this smartwatch in India is Rs. 2,199/- only.
Amazon Buying Link
boAt Wave Pro 47 Smartwatch
This smartwatch is made in India and made for India. It is a salute to the spirit of every Indian. This made-in-India smartwatch has various features which make it unique. According to Aman Gupta, Founder, and CMO of boAt, “Cricket has always been and will continue to be seen as a religion in our country”.
A medley of victories and losses, culture and people – India is a mix of a million emotions. Cricket matches are not only sports matches in our country but bind us together. Keeping all these, this new smartwatch has a feature to get live cricket scores no matter where you are. From IPL to T-20, you can get the latest match update on your smartwatch.
Features: –
- boAt Wave Pro 47 smartwatch has a 1.69-inch HD display. It is a full touchscreen having 500-nits of brightness.
- It is light weighted 45-grams which makes the watch easier to wear.
- It includes features like music and camera controller, instant notifications support for incoming calls, texts, and social media apps (Whatsapp, Facebook, Instagram, etc).
- It has health features like a 24*7 heart rate monitor, a temperature monitor, a SpO2 tracker, a sleep tracking app, etc.
- The smartwatch offers 15-sport modes and an activity tracker for checking steps, workout details, calorie burn, etc.
- The smartwatch comes with a Bluetooth connectivity option with up to 10-meters of wireless range.
- It is compatible with Android 6.0 or above and iOS 9.0 or above it.
- The smartwatch supports a fast charging feature that delivers 0-100% of charge in just 30 minutes.
- It also has an IP67 rating that makes the watch withstand dust, sweat, and splash.
- It has activity trackers for checking workout details, calories burn, steps count, etc.
- It has features like an alarm clock, stopwatch, timer, etc.
Sensors Used:
- Pedometer
- Heart Rate Monitor sensor
- SpO2 Blood Oxygen Monitor sensor.
Price in India: – The price of this smartwatch in India is Rs. 3,499/- only.
Amazon Buying Link
boAt Storm Smartwatch
This smartwatch is for your health purpose. The smartwatch is the perfect companion for your fitness transformation. The “wellness model” of the smartwatch has a feature to monitor your sleep, heart rate, and blood oxygen levels. It comes with a menstrual cycle tracker that predicts cycle and health. This smartwatch was launched on 30th October 2020.
Features :
- It has a 1.3-inch display and a 2.5D curved display. The pixels resolution is 240*240.
- The display size has 33mm.
- It is compatible with iPhone with iOS 8.0 or above, Android 4.4 or higher.
- It includes features like instant notifications support for incoming calls, texts, and social media apps (Whatsapp, Facebook, Instagram, etc).
- It has a rechargeable battery and the battery lasts up to 8 to 10 days (depending on the use). Its charging time is 2.5 hours.
- The smartwatch comes with a Bluetooth connectivity option with up to 10-meters of wireless range.
- It has a multi-sports mode like running, hiking, riding, treadmill, climbing, spinning, and yoga.
- It has activity trackers for checking workout details, calories burn, steps count, etc.
- It comes with a menstrual cycle tracker that predicts the menstrual cycle.
- It has features like an alarm clock, stopwatch, timer, etc.
- It is a water-resistant and water-resistant depth of 50m.
- It comes with one year warranty.
Sensors Used:
- Accelerometer
- Optical Heart Rate Monitor sensor
- G-sensor.
Price in India: – The price of this smartwatch in India is Rs. 2,499/- only.
Amazon Buying Link
2. boAt Wireless Earbuds
boAt distributes a line of wireless earbuds under the brand name Airdopes. boAt Airdopes come with passive and active noise cancellation technology that cancels out external noise, delivering only the sound of your media to your ears. So, that there will be no interference from external sources. Thus boAt’s earbuds are massive drivers that deliver superior sound, the sound that is unmatched and inimitable.
boAt Airdopes 131 True Wireless Stereo (TWS) Earphones
Are you a music listener? Music binds your soul and mind & makes you calm. This device connects the rhythm of music with your soul. boAt Airdopes 131 True Wireless Stereo Earphone provides the most immersive music experience equipped with 13mm drivers that will transport you to another world. This device has special features like a stereo calling feature and it is powered up by the IWP Technology.
Features :
- The device uses IWP Technology, IWP stands for Insta Wake N’ Pair technology which automatically powers on the earbuds once the carry case is opened.
- As interruptions during entertainment are very disappointing and keeping this the boAt has designed this device such that it has a battery of 650 mAh.
- It has Bluetooth v5.0 technology which enables us a true wireless real-time sound.
- The stereo calling feature of these earbuds allows you to enjoy calls via its built-in microphones.
- The presence of a Type-C charging port ensures you can easily charge.
- With a powerful 13mm driver, it delivers powerful audio with balanced bass output. Thus, it will deliver an enriching listening experience.
Price in India: – The price of boAt Airdrops 131 in India is 1,149/-
Amazon Buying Link
boAt Airdopes 101 Made In India: –
The boAt Airdopes 101 was launched on 23 January 2021. The boAt Airdropes101 are made-in-India and also they are made by an Indian brand. They offer a truly wireless listening experience, they connect with your device as soon as you open its case. For a better experience, they have 13mm drivers that ensure you listen to your favourite tracks with thumping bass and crystal-clear clarity. They have massive playback of 15 hours and let nothing come in between you and your jam.
Features: –
- boAt Airdpoes 101 are made-in-India. They show India’s endurance in this wearable market.
- They have IWP technology. IWP stands for Insta Wake N’ Pair technology which automatically powers the earbuds once the carry case is opened.
- They possess powerful 13mm drivers that offer an immersive auditory experience.
- Their size is 8*2*5 cm and they are 130 grams in weight.
- They have a Type-c interface, there’s no hassle for up or down orientation as it works regardless of which way your plugin is.
- They have Android Phone Control and iOS Phone Control. They have a microphone feature.
- It offers an awesome total playback time of up to 28 hours with the case, including up to 8 hours of playtime per charge.
- You can effortlessly switch songs and receive calls with its instant response touch controls.
- It also has a voice assistant which can know anything without making an effort to type it.
Price in India: – The price of the boAt Airdopes 101 Made in India is Rs. 1,499/
Amazon Buying Link
What are the Future plans of boAt?
According to Jaipal Singh, the associate research manager, client devices, IDC India, “ Wearables are right now in a huge demand also the need of them is intensified by the pandemic. People need wireless earwears from wired earwears and for the next two years, there will be a market for all brands to grow. As the market grows, those companies with more R&D and marketing muscle will dominate.”
As we know technology is the biggest enabler in the world. Technology can make lifestyle better for a lot of us & when it comes to audio, boAt wants to be at the forefront of this. The boAt is currently struggling that is limited to the Indian market and the company lacks a global presence. To succeed in the global market it has to compete with Apple, Samsung, and Huawei. boAt plan is to make its presence in the global market and it is continuously working toward that.
boAt wanted to expand its market and wanted to become the first Direct-to-Consumer (D2C) brand in India. To fulfill its ambition the boAt has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) in January 2022 to raise funds of Rs 2,000 crore from the public markets. The approval of this help the company to become the first D2C brand in India.
The boAt has also partnered with the Indian Premier League teams like Royal Challengers Bangalore, Punjab Kings, Delhi Capital as their official audio and wearable & Kolkata Knight Riders as their official audio partner. Also, boAt is an official audio partner of Chennai Super Kings and Mumbai Indians.
Along with this, all boAt is focusing on improving its audio quality, increasing base consumers, and competing with the global market. Besides the audio Industry, boAt is also expanding into new categories like smartwatches and grooming, owing to its unique positioning of being a consumer lifestyle brand.
References
- https://www.businessapac.com/boat-company-success-story/
- https://startuptalky.com/boat-success-story/
- https://www.boat-lifestyle.com/collections/all-products
- https://economictimes.indiatimes.com/tech/startups/boat-plans-to-float-rs-3500-crore-ipo/articleshow/86082002.cms
- https://www.livemint.com/companies/news/india-s-boat-becomes-fifth-biggest-wearable-brand-in-world-11607000304631.html/page-2
- https://www.nextbigbrand.in/boat-is-now-fifth-largest-wearable-brand-in-world/
- https://www.boat-lifestyle.com/collections/true-wireless-earbuds
- https://www.boat-lifestyle.com/collections/smart-watches
- https://www.boat-lifestyle.com/products/wave-pro-mki-47?variant=39610327171170
- https://www.boat-lifestyle.com/products/watch-wave-lite-smartwatch
- https://www.boat-lifestyle.com/products/airdopes-101-made-in-india
- https://www.boat-lifestyle.com/products/airdopes-131#judgeme_product_reviews